J. Crew Names Angotti Its First Lead Agency

NEW YORK-Clothing retailer J. Crew has hired Angotti, Thomas, Hedge to serve as its first lead agency. Billings were not disclosed, but they are believed to be in the $10-20 million range.
The agency was selected after a review that involved several undisclosed shops. “They demonstrated a great understanding of our brand and its future,” said Emily Woods, chairman of J. Crew Group in New York. The client also particularly liked Angotti’s work for Foster’s Lager and Barron’s.
J. Crew has lately been feeling the pinch from rivals with higher profiles, such as Banana Republic and Polo. Angotti’s first task is to develop a fall campaign.
Principal Tony Angotti called J. Crew “one of the truly great brands.” -Andrew McMains