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Hub Shop to Support Grande Central Launch
BOSTON–Holland Mark Martin Edmund has been chosen to handle advertising for J. Baker, an apparel and footwear retailer in Canton, Mass.
All told, the client spent less than $2 million on ads last year, according to Competitive Media Reporting. However, that number is expected to rise significantly in 1999, with three product lines receiving ad support, said Bill Davis, chairman of Boston-based Holland Mark.
The assignment was made without a formal review; most ad duties for the past few years have been handled in-house or through freelancers, Davis said.
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