IXL Video Group Becomes Creative Bubble

One day after Atlanta-based iXL posted a 60 percent drop in first quarter revenues, employees of the struggling i-shop’s New York-based digital video group announced on Thursday that they have bought out the unit and renamed it Creative Bubble.

The new company’s principals include former employees Rob Ortiz, John Tierney, Doug Dimon, Robin Horlick, Pat Carpenter, Tim Dwight, Karl Pilegis and Carl Levine. Jim Rocco, co-founder and former president of iXL, will serve as a board member and advisor for Creative Bubble.

As part of iXL, Creative Bubble’s team has done post production work for Showtime, HBO and Sesame Workshop, as well as special effects and graphic design work for agency and commericial clients, including BBDO’s Snickers Crunch and Pizza Hut spots for Super Bowl 2001.