iXL Swallows 2 Agencies To Form New Boston Shop

iXL, one of the nation’s fastest-growing interactive agency networks, last week bought Larry Miller Productions and Spinners Inc., merging them under its iXL Northeast unit. Terms were not disclosed.
The acquisitions give iXL projected 1998 revenues of $80 million, tying it with Omnicom’s Agency.com for the top spot. Spinners co-founder Nirah Shah becomes president of iXL Boston; Jeff Janer, president of LMP, becomes executive vice president, sales and marketing. Shah and Janer said growth at their respective companies was restricted by their size and resources. Each entity employs about 35 people.
LMP, with clients such as Stride Rite and Compaq, offers creative talent to Atlanta-based iXL, while Spinners adds commerce and intranet technical services for clients like Merrill Lynch and The New York Times. –Judy Warner