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Mullen has won a new assignment from ITT Corp. that stems from the industrial giant’s plan to split into three companies.
The shop’s Winston Salem, N.C., office will create a campaign to explain the split and ads for one of the companies, which will center on water technology. Media spending behind the assignment is projected at nearly $10 million.
Three other agencies pitched ideas for the business. An ITT representative declined to identify the other contenders or confirm the media spend.
The White Plains, N.Y.-based
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