IT'S y2-Yea! FOR bay state

With no major computer problems reported in Massachusetts following the advent of the millennium, the state’s “Be Y2K wise” media campaign appears destined for time-capsule status.
Crafted by the Rendon Group of Boston, a 30-second television spot and several radio commercials aired throughout December. The ads urged the public to call the state’s toll-free Y2K information line or visit a special Web site for tips on what to do in case computer-dependent services malfunctioned owing to the Year 2000 date changeover.
The state spent about $175,000 on the effort, including a small media buy on radio.