It's Time to Implement Brand Safety Without Second Thought

It needs to be a guarantee, not a lengthy conversation

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It’s so true that we need brand safety that we shouldn’t actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected, technology-savvy media environments of all time, is it still a problem? It shouldn’t be a differentiator; it has to be the baseline.

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