Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It’s so true that we need brand safety that we shouldn’t actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected, technology-savvy media environments of all time, is it still a problem? It shouldn’t be a differentiator; it has to be the baseline.