It's Time to 'Double Down,' Advises P&G's Marc Pritchard Around Economic Slowdown

Speaking to MediaLink founder Michael Kassan, he outlined his response to difficult periods and his views on the rise of retail media networks

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With the global economy slowing due to the cost-of-living crisis and the war for Ukraine sending oil and gas prices spiraling, businesses are beginning to brace themselves for “tough economic times” in the months ahead. But P&G’s marketing chief Marc Pritchard said this is the time for marketers to “double down” on their activities rather than cut back, especially in media.

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