It’s Time to Break the Negative Stigma Around Vulnerability

58% of people polled perceive vulnerability as authentic

95 percent of those polled believe they can learn more from a leader who exhibits vulnerability. Getty Images

Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I’ve worked closely with female brands through the past year, I’ve found myself being inspired by their unapologetic authenticity. It’s time we embrace why so many girl brands do it better: They’re not afraid to be vulnerable.

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@jenbdasilva Jennifer DaSilva is president at Berlin Cameron.