It’s Time for Brands to Invest More in Mobile Advertising

More money goes into app performance rather than ad spend

In recent years, more people use smartphones than televisions. Getty Images

The advertising industry has been talking about the “year of mobile” as the holy grail of interactive television ecommerce for almost as long as they’ve been talking about buying Jennifer’s Aniston’s sweater. And yet mobile advertising has still been dominated to-date more by app-download performance advertising than brand advertising.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@mtumi Michael Tuminello is vp of solutions and partnerships at Innovid.