It’s Time for Brands to Invest More in Mobile Advertising

More money goes into app performance rather than ad spend

In recent years, more people use smartphones than televisions. Getty Images

The advertising industry has been talking about the “year of mobile” as the holy grail of interactive television ecommerce for almost as long as they’ve been talking about buying Jennifer’s Aniston’s sweater. And yet mobile advertising has still been dominated to-date more by app-download performance advertising than brand advertising.

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@mtumi Michael Tuminello is vp of solutions and partnerships at Innovid.
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