It’s Time for Ad Formats to Evolve and Keep Pace With Changing Consumer Demands

Extended reality is the future of marketing

As customer expectations and demands continue to evolve, ad formats must also change. Getty Images

Coming out of Cannes last month, the conversation has turned to the next evolution of ad formats. We know that consumer attention has shifted to OTT, smartphones and tablets. This rapid sea change means that the ad experiences now must change to meet higher consumer expectations.

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@verizonmedia Jeff Lucas is the head of North American sales and global client solutions Verizon Media.