It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Rather than focusing only on potential profits

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When John Mackey, co-founder and CEO of Whole Foods, and a university professor published Conscious Capitalism in 2014, a slew of advertising and marketing campaigns that espoused purpose-led conceits swept the awards at Cannes and the Effies the year prior. In fact, 2013 could be considered a breakthrough year for conscious advertising with “Real



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This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.