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LOS ANGELES Two of the outcomes of the Mitsubishi Motors North America review had been determined before the finals: The winner was not going to be the undefending incumbent, BBDO West, and there would only be a 1-in-4 chance that a network office, Omnicom’s DDB L.A., would prevail. (A decision was still pending as this story was being prepared.)
The other finalists, all independents, made for an oddball lot: Erstwhile Ford and Lexus creative director Tom Cordner’s startup, Traffic; WongDoody, a Seattle and L.A.
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