MILAN - Longari & Loman BDDP announced Sept. 1 they're getting a divorce. Longari & Lo" /> It's Splitsville For Italian Shop: Citing Irreconcilable Differences, Longari & Loman, BDDP Call It Quits <b>By Fabiana Giacomott</b><br clear="none"/><br clear="none"/>MILAN - Longari & Loman BDDP announced Sept. 1 they're getting a divorce. Longari & Lo
MILAN - Longari & Loman BDDP announced Sept. 1 they're getting a divorce. Longari & Lo" />
MILAN - Longari & Loman BDDP announced Sept. 1 they're getting a divorce. Longari & Lo" />

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It's Splitsville For Italian Shop: Citing Irreconcilable Differences, Longari & Loman, BDDP Call It Quits By Fabiana Giacomott

MILAN - Longari & Loman BDDP announced Sept. 1 they're getting a divorce. Longari & Lo

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The reason for the separation, which saw the client roster divided up evenly, according to Longari & Loman BDDP president Mario Labella, was that ‘we discovered we were completely different in our approach to the advertising business. BDDP has an aggressive touch I don’t share. I prefer clients to call us than the contrary.’

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