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Just days after Facebook unleashed official music videos in the U.S., Snap Inc. provided details on a test of its own, still in the early stages.
Snap said it is working with music-industry partners including Merlin, members of the National Music Publishers Association, Universal Music Publishing Group, Warner Chappell and Warner Music Group on developing an extensive catalog for Snapchat.
A spokesperson for Snap said, “We’re constantly building on our relationships within the music industry and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships.”
The goal is for Snapchatters to be able to add music to their Snaps, pre- or post-capture, from a robust, curated catalog of tracks from emerging and established artists.
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