IT'S SEEN YOU NAKED . . .

Your bathroom, that is. A new consumer campaign breaking this week for New Jersey-based American Standard takes a look at the relationship people have to their sinks, bathtubs and toilets. Three print ads, the first created by Carmichael Lynch/Minneapolis, break in May issues of People, as well as specialty publications including Woman’s Day and Better Homes & Gardens.
One ad, which carries the headline, ‘It’s Seen You Naked. It’s Heard You Sing,’ shows a picture of a bathtub drain that looks like a wide-eyed little face.
The copy-light ads direct consumers to call an 800 number for a free tabloid-sized brochure titled, ‘We Want You to Love Your Bathroom.’
‘The brochure is great bathroom reading,’ said Carmichael Lynch creative director Tom Gabriel.