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The consultant conducting the review for Lowe’s Home Centers’ $100 million advertising business has raised eyebrows at agencies invited to pitch the account by asking them to pay what appeared to be an entrance fee.
Chuck Meyst, chairman and chief executive officer of consultancy Business Partnering International, is spearheading the screening process for Lowe’s.
Richmond, Va.-based Business Partnering International (BPI) operates Agencyfinder.com, an Internet service which screens shops for possible inclusion in advertising account reviews at no cost to the client.
Like some other pitch consultants, Agencyfinder.com
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