In Its Own Acceptance Speech, McDonald’s Thanks Those Who Make All-Day Breakfast Possible

Oscars ad spoofs award winners

McDonald's is thanking all the people who make all-day breakfast possible in a spot by Leo Burnett in Chicago set to air during the Oscars. The ad, "Good Morning Oscars," celebrates everyone who works to whip up McDonald's hash browns, Egg McMuffins and pancakes. The voiceover points out that the officially allotted time for an Oscars acceptance speech is 45 seconds and then asks, "Wouldn't that be a lot more bearable if that was paired with a montage of delicious breakfast food?" The ad proceeds to show just such a montage accompanied by an acceptance speech. (Leo Burnett creative director Frank Oles offered Adweek his own tongue-in-cheek advice for making the perfect Oscars acceptance speech earlier this week.)

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Client: McDonald's

Agency: Leo Burnett Chicago

Campaign: All Day Breakfast

Spot: "Good Morning Oscars"

Executive Vice President Creative Director: John Hansa

Senior Vice President Creative Director: Tony Katalinic

Executive Vice President Creative Director: Britt Nolan

Senior Vice President Executive Producer: Denis Giroux

Senior Producer: Beth Dolnick, Ross Greenblat

Senior Business Manager: Shirley Costa

Senior Talent Manager: Linda Yuen

Executive Vice President, Planning Director: Lance Koenig

Planning Director: Claudia Steer

EVP, Account Director: Catherine Davis

SVP, Account Director: Josh Raper

Account Supervisor: Richard Henderson

Assistant Account Executive : Kris Kaizer

Account Manager: Sue Rickey

Production company: MacGuffin Films

Director: Kevan Bean

Executive Producers: Gloria Colangelo and Greg Pappas

Postproduction: Cutters

Editor: Michael Lippert

Flavor Finish: Steve Wood

Audio production: Another Country

Engineer: John Binder / Peter Erazmus

Colorist: Filmworkers

Colorist: Fred Keller

Media: OMD