It's Only An Ad, But I Like It

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Best Buy, the $7.8 billion retailer based in Minneapolis, encourages its customers to offer advertising suggestions: There is a price tag-shaped “Idea Box” in each of its 282 stores.
Wayne Apple Aitkin, a Best Buy customer in Minneapolis, suggested that Best Buy send him to the Rolling Stones’ “Bridges to Babylon” concert in Chicago on Sept. 23.
Seemed like a great idea to Aitkin, and Best Buy bought it, sending him and a video crew to the Windy City with front row tickets.
That’s Aitkin at Mick Jagger’s feet in the 30-second Best Buy commercial (shown here) that began airing Oct.


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