It’s Only An Ad, But I Like It

Best Buy, the $7.8 billion retailer based in Minneapolis, encourages its customers to offer advertising suggestions: There is a price tag-shaped “Idea Box” in each of its 282 stores.
Wayne Apple Aitkin, a Best Buy customer in Minneapolis, suggested that Best Buy send him to the Rolling Stones’ “Bridges to Babylon” concert in Chicago on Sept. 23.
Seemed like a great idea to Aitkin, and Best Buy bought it, sending him and a video crew to the Windy City with front row tickets.
That’s Aitkin at Mick Jagger’s feet in the 30-second Best Buy commercial (shown here) that began airing Oct. 15 in the 32 states where the retailer operates.
“Next to the birth of my daughter, this was the greatest experience of my life,” Aitkin said of his brush with rock ‘n’ roll greatness.
The retailer’s in-house agency put the spot together.