With Its New 'Partnership Incubator,' 72andSunny Is Now a Matchmaker for Brands

Starting with Carl's Jr. and Call of Duty

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72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence. In fact, that's the goal of the agency's Brand Partnership Incubator, a new practice that "initiates, develops and executes brand partnerships," according to Matt Jarvis, chief strategy officer and partner at 72andSunny in Los Angeles.

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