With Its New 'Partnership Incubator,' 72andSunny Is Now a Matchmaker for Brands

Starting with Carl's Jr. and Call of Duty

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72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence. In fact, that's the goal of the agency's Brand Partnership Incubator, a new practice that "initiates, develops and executes brand partnerships," according to Matt Jarvis, chief strategy officer and partner at 72andSunny in Los Angeles.

The agency is working to bring brands together, find ways they might intersect and produce creative that benefits both. 

"At the core of each project is strategy and creative," said Jarvis.



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