It's Mind Over Matter for Honda

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American Honda Motor Co. launches a campaign this week for a car “you never have to think about”—the 2003 Honda Civic.

Three 30-second TV spots and three print ads from Rubin Postaer and Associates in Santa Monica, Calif., position the Civic as a “dependable ally” that’s “fun to drive, stylish and good-looking,” said Doug Hoffman, national ad manager for Honda in Torrance, Calif.

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