Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
American Honda Motor Co. launches a campaign this week for a car “you never have to think about”—the 2003 Honda Civic.
Three 30-second TV spots and three print ads from Rubin Postaer and Associates in Santa Monica, Calif., position the Civic as a “dependable ally” that’s “fun to drive, stylish and good-looking,” said Doug Hoffman, national ad manager for Honda in Torrance, Calif. Spending on the campaign is $20-25 million, sources said.
The TV spots have young people in Civics asking random questions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in