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Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects—so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized version might look.
A new ad shows the overhaul, complete with a tiny light-switch, a tiny set of tools, tiny appliances, and tiny floorboards. As zippy classical music plays in the background, a normal-sized set of human hands performs the renovations—lifting out the old microwave, tearing out the old cabinets, and sweeping up sawdust and debris with a toothpick broom.
Eventually
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