Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agency’s First TV Work Created in 2 Weeks
CHICAGO–“Go Midas” is the rallying cry behind Euro RSCG Tatham’s new campaign for Midas, which broke over the New Year’s weekend with a promotional spot that lays the groundwork for major changes in the retailer’s look.
The 15-second spot for a $69.95 brake special was created in a matter of days and hit the air not more than two weeks after Tatham was awarded creative duties on the Midas account [Adweek, Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in