In its first year after its merger with SBC, the

In its first year after its merger with SBC, the “New AT&T” boosted ad spending by 29 percent through September 2006. Working through its lead media and creative agency, GSD&M of Austin, Texas, the San Antonio-based company shifted spending away from print and toward the Internet and other media. Web spending soared 163 percent in the first nine months of 2006—when it introduced its “Your World. Delivered.” campaign—while print fell 13 percent from 2005. (Nonetheless, print still accounted for 27 percent of the company’s $1.7