Brand Marketing

With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

By Patrick Coffee

January 7, 2016

BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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