Brand Marketing

With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

Headshot of Patrick Coffee
By Patrick Coffee

January 7, 2016

BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Recommended articles
Related Articles
Brand Marketing

Welch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Adicon-image

By Patrick Coffee

Elizabeth Holmes, former CEO of Theranos
Brand Marketing

Theranos and Elizabeth Holmes: the Marketing of Silicon Valley’s Favorite Villainicon-image

By Patrick Coffee

Brand Marketing

Papa John’s New Marketing Chief Says Its CEO’s Beef With the NFL Is About Business, Not Politicsicon-image

By Patrick Coffee

Brand Marketing

Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Languageicon-image

By Patrick Coffee

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

How Paramount Is Pressing Play on Multicultural Communication

By Paramount

A Downturn Is the Right Time to Invest in Identity Content

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN