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Four finalists have been named in the $5 million advertising review for Bennigan’s Restaurants.
The contenders for the Dallas-based chain are: The Richards Group, Marc USA and Ogilvy & Mather, all in Dallas, as well as one undisclosed agency.
One of the finalists, Marc USA/Dallas, last month won a separate review for the $2-3 million sales promotion business of Bennigan’s Irish American Grill & Tavern.
A decision on the advertising account is expected in March.
Bennigan’s, a division of Metromedia Restaurant Group, operates more than 200 international and domestic locations.
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