It’s A Dog-Sniff-Dog World

Every dog may have its day, but canines would be happier without some of the humbling inventions man has foisted upon them. Take, for example, doggie booties and those too-cute knit sweaters.
Now a firm in Wichita Falls, Texas, is promoting colognes developed just for man’s best friend. Nature Labs no doubt had some laughs coming up with names like “CK-9,” “Pucci” and “Tommy Holedigger.” (Amused marketers at Tommy Hilfiger have requested the latter name be altered to Timmy Holedigger.)
The Zimmerman Agency in Tallahassee, Fla., created three ads for the new line. “Strong enough for a man, but made for a Chihuahua” reads one headline. “Slut puppies” proclaims another. And finally: “Could this be the end of the butt sniff?”
The ad series will appear in Pet Product News through summer.
–Katy Eckmann Davis