'It's Always Friday,' Per Bloom

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It’s still “Friday” in Publicis/Bloom’s new television and radio campaign for Dallas-based TGI Friday’s.
The agency here today breaks a new 30-second television commercial, which was also formatted for 15-second buys, as well as 60-second radio executions.
The ads, which focus on the restaurant’s new Jack Platters menu item, are currently scheduled to air in an initial flight through May 8 in national network, syndication and cable television buys, according to the agency. Co-chairman Steve Price said additional spots will be added throughout the year.

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