It's All in the Delivery

Trucker Drives Office Furniture USA Spots
ATLANTA–CadmusCom of Richmond, Va., launched its initial campaign for Office Furniture USA last week, introducing a down-to-earth spokesman in a trilogy of television commercials the agency hopes will drive the effort for years to come.
Airing nationally on CNN, the spots seek to brand the company as the right mix of high-quality products and affordable prices. Or, in the plainspoken words of Ben Hopkins, “Before Office Furniture USA, you only had two choices: real expensive or real junk.”
The campaign hinges on the homespun credibility of Hopkins, a fictional OF-USA truck driver played by New York actor Dan Ziskie, who has appeared in several soap operas.
Each ad is set in a homey, golden-lit diner, with Hopkins employing honest, self-deprecating language blending bemused and amused.