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When Kind Snacks realized that because of Covid-19, it wasn’t going to be able to host the pop-up it had planned for the launch of its new frozen snack bars, the brand knew it had to do something big to stand out.
So rather than choose between a celebrity endorsement and a crazy stunt, Kind chose both. The snack bar brand will deliver frozen snack bars to three lucky contest winners by trained bird, drone or hot air balloon.
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