ITC Financial Services Selects Fletcher Martin

ATLANTA MDC Partners’ Fletcher Martin Ewing said it has been hired for advertising chores by ITC Financial Services, a company that specializes in providing “stored value cards” to both business and consumer markets.

“We looked at several agencies, in Atlanta and all over the country, and chose Fletcher Martin Ewing because we felt they could really deliver the business results we needed to gain success quickly in this emerging, competitive marketplace,” said Kristi Turner, client vice president of marketing, in a statement.

ITC was launched in July 2003 by Cam Lanier and Bill Scott, who have backed companies such as Mindspring, Powertel and Headhunter.net.

“This is an exciting company with a tremendous amount of potential,” said Andy Fletcher, agency chief executive. “Not only does ITC have an innovative product and a very large target market, it has two founders who have a strong track record of success. Everyone at FME is excited about being a part of this revolutionary concept in financial services.”

FME will be responsible for helping develop an overall marketing strategy, including strategic brand planning and positioning, creative development and media planning.

—Adweek staff report