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CHICAGO The little cruise line from Genoa, Italy, won’t be little much longer.
Plans were revealed Tuesday for the seven-ship fleet of MSC Cruises to add a new vessel every year through 2009 and to kick off its “Beautiful. Passionate. Italian” campaign featuring actress Sophia Loren.
The Italian icon will appear in a $4 million campaign, via IC Comm in New York, beginning this month in print and on billboards, subway signage and taxi toppers in South Florida and New York.
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