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Midway Home Entertainment Pulls $25 Mil. Account From DDB
DALLAS–Coinciding with the move of its marketing operations from Corsicana, Texas, to San Diego, Midway Home Entertainment has pulled its $25 million account from DDB Dallas.
The client is expected to reassign advertising duties to a West Coast agency. Sources last week said that shop was likely to be Goodby Silverstein & Partners in San Francisco.
Neither Midway nor Goodby officials were available to comment at press time.
DDB Dallas chief executive officer Jake Schroepfer said no agency layoffs were imminent as a result of the account loss.
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