It Turns Out That Nearly Half of Moms Regift, Return or Throw Away Their Mother's Day Presents

Survey shows quality time beats most gifts—except jewelry

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A few years ago, the U.K. humor site Daily Mash published a startling piece of news: The average time adults spent picking out Mother’s Day presents had risen to a whopping three and a half seconds. (Better still, the report added, fewer men were stealing flowers left at crime scenes and cemeteries to rewrap and give to Mom.)

The story was a joke, of course. But how much of a joke? The fact is, most people default to the same gifts for Mother’s Day every single year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in