It Turns Out That Nearly Half of Moms Regift, Return or Throw Away Their Mother’s Day Presents

Survey shows quality time beats most gifts—except jewelry

Twenty percent of moms prefer time with their kids to anything that comes in a box. Getty Images

A few years ago, the U.K. humor site Daily Mash published a startling piece of news: The average time adults spent picking out Mother’s Day presents had risen to a whopping three and a half seconds. (Better still, the report added, fewer men were stealing flowers left at crime scenes and cemeteries to rewrap and give to Mom.)

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.