It Took a Village to Make This Agency’s Tampa Office Feel Like Home

Throughout 22squared’s 90-year history, the full-service agency whose roster includes Baskin-Robbins, Publix and Southeast Toyota has always remained independent. Although the shop is headquartered in Atlanta, it has a commanding presence in Tampa, Fla. After 22 years in the same location, the Tampa office moved across town, enlisting design firm Associated Space Design to whip up its new digs. “It was crucial that this was a Tampa-led, Tampa-inspired space,” said 22squared chief administrative officer Mike Grindell. “All of 22squared’s design partners were local Tampa companies, other than national suppliers like Knoll.” Lighting was the easy part: the large windows throughout the space take full advantage of the sunlight and Tampa scenery. As for impressing those top-shelf clients, the Creative Living Room (pictured above) is where new business meetings and pitches take place. 



The Sandbox is meant to invoke a childhood feel, where “we all first learned how to be creative,” said Grindell.


Bottle caps

The new space in Tampa makes sure to incorporate elements from the original office where bottle caps were collected at every town hall meeting.


In memory

“The 22squared family remembers their dear friend and colleague, Brittney Fox Watts, with a replica of her bike,” said Grindell, “which represents her love for adventure and free-spirit nature.”


Seating arrangement

The hanging chairs are one of many nontraditional seating options in the office. Other seats available: hammocks, bean bags, poofs and womb chairs. 


Wall art

 One wall is made of reclaimed cigar molds and covered with box tops


Like home

The kitchen’s tap serves up local brews.

This story first appeared in the August 8, 2016 issue of Adweek magazine.
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