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It took a classic children’s book to humanize a tech behemoth. Crockett Johnson’s Harold and the Purple Crayon helped executive creative directors Walt Connelly and Dante Lombardi figure out how to illustrate the idea that Microsoft allows people to realize their dreams. The team’s solution worked for both TV and print executions: Show real people in their work environments and superimpose white line drawings—similar to Harold’s crayon, which tracks his adventures—to depict the potential of each person.
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