It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Deutsch built it for PNC

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers excited about PNC's annual Christmas Price Index, which prices out each gift from "The Twelve Days of Christmas."