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If the best defense is a good offense, then Gold Coast Advertising’s new creative approach for Office Depot may keep the wolves at bay.
The account of the Delray Beach, Fla., client has been in review since December. Planning and buying, performed by SFM Media in New York, are not in question.
Gold Coast held the $60 million account from 1987 to 1996, when the retailer handed its business to J. Walter Thompson in Chicago. Wyse Advertising in Cleveland then acquired it but lost it to New York’s DeVito/Verdi.
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