Brand Marketing

It’s Getting Harder to Separate Advertising From Entertainment

And that’s exactly how marketers would have it

By Sam Thielman

March 17, 2014

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the entertainment world. Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.

Sam Thielman
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