It Happens In The Best Of Families

Earlier this year two Atlanta agencies–McCann-Erickson and Fitzgerald & Co.–merged operations under the Interpublic Group of Cos. aegis.
Separate from all the business issues of coming together are those pertaining to the staffers of both shops evolving into what the touchy-feely pop psychologists call “a blended family.”
To help create that workforce, the agencies published a directory that included a photograph and autobiographical data for each employee.
If that sounds like a dry exercise, consider that more than a handful had their picture taken wearing a cheesy blonde wig.

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