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Looking to better compete against rivals such as IBM Global Services, Whittman-Hart here is contacting approximately 15 shops in preparation for enlisting its first ad agency.
The company’s account would largely entail business-to-business ad duties, and billings are expected to be in the low seven figures, according to a source close to the review. The account includes media placement.
Questionnaires were sent to a wide array of shops, mostly in the Chicago area. Work is expected to be concentrated on print, the source said.
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