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When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae.
CMO Derek Yarbrough said Rae’s career resonates with people because she’s “unapologetically herself,” fitting in with the clothing brand’s mission “to champion those who are living their most authentic lives and celebrate what makes them unique.”
These discussions eventually led to Madewell’s new campaign, “What Are You Made Of?” It launches today with a 60-second spot starring Rae, wearing several Madewell
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