Isobar Adds Ammo

BOSTON Interactive agency network Isobar said it has acquired Ammo Marketing, a seven-year-old shop that specializes in generating word-of-mouth publicity for clients.

The Isobar U.S. network also includes Freestyle Interactive, Carat Fusion, iProspect and Molecular.

“We believe, as do the principals of Ammo, that word-of-mouth marketing will become a fundamental part of mainstream marketing,” said Sarah Fay, president of Isobar’s U.S. operations. “As Isobar builds its offering in the U.S. market, word-of-mouth marketing is a natural key focus for us.”

Terms of the Ammo deal were not disclosed.

Located in San Francisco, Ammo was founded in 1999 by former Levi-Strauss executives Julian Aldridge, Kerry Lange and Andrew Strickman. The shop currently works for Volvo, Cadbury Schweppes, Remy-Cointreau, Miller Brewing and Brown-Forman, among others.

As part of the acquisition, Aldridge becomes president of both Freestyle and Ammo. Strickman and Lange will continue in their respective business development and client management roles.

Launched in July 2004, Isobar has 36 offices in 24 markets worldwide. The company is a unit of London-based Aegis Group. U.S. operations of Isobar are headquartered in Boston.

—Adweek staff report