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BOSTON Interactive agency network Isobar said it has acquired Ammo Marketing, a seven-year-old shop that specializes in generating word-of-mouth publicity for clients.
The Isobar U.S. network also includes Freestyle Interactive, Carat Fusion, iProspect and Molecular.
“We believe, as do the principals of Ammo, that word-of-mouth marketing will become a fundamental part of mainstream marketing,” said Sarah Fay, president of Isobar’s U.S. operations. “As Isobar builds its offering in the U.S. market, word-of-mouth marketing is a natural key focus for us.”
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