A San Diego events firm is hoping Cupid’s arrow can help pierce the hearts of the movie-going public. The agency, Very Special Events, has developed a promotion for the upcoming release of MGM’s love story Untamed Heart that asks couples to complete the last few lines of a poem. All those who participate will receive tickets to a preview screening of the film, which stars Christian Slater, Marisa Tomei and Rosie Perez. The ‘most romantic couple’ in each city will receive Valentine’s Day prizes. The search will take place in shopping malls in 28 cities in the U.S. and Canada.
Copyright Adweek L.P. (1993)