ISM Roars for Red Lion Hotels

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BOSTON ISM invites travelers to “Stay comfortable” and introduces an illustrated lion spokescharacter in a print campaign breaking this month for WestCoast Hospitality’s Red Lion Hotels and WestCoast Hotels in the U.S. and Canada.

Ads from the Boston-based independent shop break in daily newspapers and regional editions of USA Today in markets such as Dallas, Denver, Kansas City, Los Angeles, Phoenix and San Francisco.

The

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