Times Square Offers Optimal Exposure for Brands, but Is Its Pricey Advertising Really Worth It?

Do millions of diverse passersby make promising potential customers?

It’s no coincidence that Advertising Week, which kicks off today, is situated in a neighborhood famed for being the most valuable advertising space on earth. We speak, of course, of Times Square. For the brands that can afford it, this handful of city blocks promises a massive, diverse and constantly changing stream of people pretty much around the clock. But just how promising are those pedestrians as possible customers?

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.