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Much like the politically focused #fakenews that’s drawn headlines in the lead-up to the 2020 election, brand-based misinformation can come from anyone with a decent internet connection and a strong opinion. And while the search-engine software outfit Yext can’t stem the tide of internet wiseguys completely, it can keep those voices a little quieter.
The company today debuted its first ad campaign with the help of agency TBWA\Chiat\Day New York, targeting digital marketers in major U.S. cities like New York and Chicago.
“The Man Without the Answers” as the campaign’s called, features exactly that.