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Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That’s the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won’t debut online until after airing during the game.
In the teaser below, we see RoboChild attempting to wake his father/inventor, who appears to be sleeping in a lab. Despite not being able to physically eat, the child is oddly insistent about starting its day with a highly specific food order:
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