Is 2022 the Year Brands Get Serious About Crypto?

The tech will have a dedicated space on the marketing floor at CES for the first time

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Between Charmin toilet paper NFTs and Whoppers with a side of digital coins at Burger King, 2021 was the year cryptocurrency and the technology surrounding it became inescapable in the marketing world.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.